'Punchh' is a leading loyalty and engagement platform. Based in the United States, they assist the world's largest restaurants, convenience stores, and retail brands in acquiring and retaining customers, increasing frequency, and maximising spending.

'Punchh' approached me to define and build their new white-label design system, as the current design system was out of date and far behind in terms of the advancement of loyalty apps on the market and their clients' needs. We had to ensure that this design system was fully customizable for every potential client, so a lot of intensive UX research and development would be required.

Working closely with Punchh's design and development team, I created a white-label atomic design system comprising over 200 unique components. A substantial amount of user research and testing was conducted for each component to ensure compliance with accessibility standards. Each component was thoroughly reviewed and discussed before development, preventing the component library from becoming overcrowded.